The Ambre Jabir fashion brand transcends the mere stitching of fabric; it embodies an ethos of empowerment and resilience, inviting individuals to embrace their true selves while exuding an aura of sophistication and allure. Established amidst the vibrant streets of Paris in 2019, this sustainable luxury brand redefines femininity with its timeless pieces and contemporary sensibilities.
At the heart of Ambre Jabir lies a curated selection of designs, each meticulously crafted to epitomize a fusion of power, confidence, luxury, and ethical consciousness. From flowing transparencies to daring cut-out ensembles, every garment speaks volumes, encapsulating the essence of modern femininity.
In a captivating collaboration, fashion journalist and influencer Sophie Alurralde, based in Paris, joined forces with Ambre Jabir to bring to life the essence of the brand’s latest capsule campaign, “Be Bold, Be Brave, Be You.” Against the backdrop of the illustrious Les Bains hotel in the Marais district, this fashion narrative unfolded, weaving together elements of history, culture, and contemporary style.
Nestled within the walls of Les Bains, a legendary Parisian hotel established in 1885, the campaign found its perfect setting. Formerly a public spa frequented by luminaries such as Manet, Pissarro, and Degas, Les Bains later evolved into a cultural hub, attracting the likes of Marcel Proust and Emile Zola. In the vibrant era of the 1980s and 90s, Les Bains transformed into an iconic nightclub, drawing in socialites and international celebrities, including David Bowie, Mick Jagger, Karl Lagerfeld, and Catherine Deneuve.
Against this backdrop of history and glamour, Ambre Jabir’s collection shone brightly, infusing the spirit of the past with the dynamism of the present. As models adorned in the brand’s signature pieces graced the corridors and chambers of Les Bains, a timeless narrative of empowerment and elegance unfolded, inspiring individuals to embrace their uniqueness and celebrate their journey with boldness and bravery.
In the spirit of Ambre Jabir’s ethos, “Be Bold, Be Brave, Be You” transcends mere fashion; it is a celebration of individuality, a testament to resilience, and an ode to the enduring allure of Parisian elegance. As the campaign resonates with audiences worldwide, it serves as a reminder that true beauty lies not in conformity, but in the fearless embrace of one’s authentic self.
Photographer: Luanne Delgado
Creative direction and model: Sophie Alurralde
Stylist, fashion designer and model: Ambre Jabir
Make-up artist: Bautista Maccione with Mac products
Location: Special thanks to Jean Pierre Marois, owner of luxury hotel Les Bains
