How did your journey as an influencer and in the modeling/acting industry begin?
My journey started when I was just 14 with a commercial for Arnet, titled The House of the Future. It was an incredible experience that introduced me to the world of acting. Shortly after, I had the opportunity to play Graciela, one of the main characters in the children’s movie Caídos del Mapa. That experience deepened my love for per- forming, and I knew this was the path I wanted to pursue. As social media grew, it became the perfect platform to merge my love for acting, modeling, and connecting with people.
You studied musical comedy at Reina Reech’s school.
How has that influenced your career as an influencer?
Studying musical comedy at Reina Reech’s school was transformative. It provided me with a strong foundation in performance and emphasized the importance of discipline, creativity, and hard work. The ability to express myself through various mediums—acting, singing, dancing—has been invaluable not only in modeling but also in my social media career. The skills I developed there continue to shape how I approach every project, whether it’s a brand collaboration or a personal creative endeavor.
You’ve collaborated with renowned brands like Swarovski, Swatch, and Ricky Sarkany. How do you choose which brands to partner with?
When it comes to brand partnerships, I’m very selective. It’s crucial that the brands I collaborate with align with my personal style and values. Authenticity is key—I want to ensure that my content feels genuine and resonates with my audience. I look for brands that not only match my aesthetic but also have a message or philosophy that I believe in. This way, I can create content that is meaningful and true to who I am.
How do you feel about being called an “influencer”?
The term “influencer” can have mixed perceptions. While some mi- ght associate it with simply promoting products, I see it as an oppor- tunity to inspire and uplift others. My goal is to use my platform to promote self-love, confidence, and meaningful causes. I want to be more than just someone who showcases brands—I want to influence people to embrace who they are and spread positivity. Growing up, we didn’t have as much social media, and I think today’s generation can benefit from seeing more encouragement and authenticity online.
As a successful model and influencer in a competitive field, what advice would you give to those aspiring to follow a similar path?
The journey to success in modeling and social media isn’t easy, but it’s worth it if you’re passionate. My advice is to stay determined
and believe in your vision, even when things get tough. Persistence and hard work are key—success doesn’t happen overnight, and you need to be willing to put in the effort consistently. It’s also important to stay true to yourself, keep pushing forward, and remember that every challenge is an opportunity to grow. The road may be long, but the rewards come to those who don’t give up.
What strategies have helped you build a loyal and engaged online community?
Building a strong online community is all about authenticity and engagement. I always try to show my true personality and share parts of my life that resonate with my followers. Going live on Instagram and doing Q&A sessions are great ways to connect on a deeper level. Often, the content I’m hesitant to post because it feels too personal ends up being the most impactful. It’s about being honest and relatable. Responding to comments and messages also helps to create a genuine connection with your audience.
Can you share three tips for feeling beautiful?
Absolutely! First, be kind to yourself when you look in the mirror— remember that beauty isn’t just about appearance; it’s about how
you feel about yourself. Second, stop comparing yourself to others. Everyone’s journey is different, and your uniqueness is what makes you beautiful. Lastly, embrace your emotions, both the highs and the lows. Allowing yourself to fully experience life’s emotions can lead to a deeper sense of self-appreciation and inner beauty.
Is there a resource, expert, book, or podcast that has had a significant impact on your life?
Yoga has been a game-changer for me. Incorporating it into my weekly routine has helped me find balance and realize that I have control over how I respond to life’s challenges. It’s not just about physical health—it’s also a mental and emotional reset that helps me stay grounded and thrive in all aspects of my life.
How do you plan your content?
My content planning is a mix of spontaneity and organization. If I’m out with friends and see an opportunity for a great photo, I’ll capture it on the spot. But I also like to plan ahead for the week, thinking about the themes or topics I want to focus on and how they fit into my schedule. It can be challenging, especially with last-minute work commitments, but having a plan helps me stay on track. On days off, I use the time to create the content I’m most passionate about sharing.
What advice would you give to someone looking to grow their social media following?
The most important thing is to stay authentic. There’s so much content out there, and people can tell when something isn’t genuine. Focus on what makes you unique and build your content around that. For me, it was about promoting body positivity and making even one person feel better about themselves. Remember, it’s not about reaching the most people—it’s about reaching the right people who connect with your message. Regular posting, engaging with your followers, and being consistent with your theme are all essential for growing a strong and loyal following.
Social media plays a significant role in shaping the fashion industry today. How do you think social media has impacted the business?
Social media has completely transformed the fashion industry by democratizing access and creating a more inclusive community. When I was younger, I would eagerly wait for the latest fashion magazines to see the trends and admire top models. Today, platforms like Instagram and Tik- Tok provide instant access to a world of fashion, trends, and inspiration, which can be both exciting and overwhelming. You no longer need to be part of the industry elite to share your style or make an impact; with just a phone and good lighting, anyone can showcase their creativity as a model, photographer, or stylist. However, this also means that traditional boundaries are fading, and the industry’s craft and expertise are sometimes overshadowed by social media popularity. The fashion world has expanded, but it has also become more chaotic, with validation often tied to follower counts rather than skill.
How do you see the influence of social media on fashion evolving in the next few years?
Predicting the future of social media’s influence on fashion is challen- ging because the landscape is changing so rapidly. With the rise of AI and our increasing reliance on the digital world, the fashion industry is likely to evolve in ways we can’t fully anticipate. What’s certain is that adaptability will be crucial. We’ve already seen how quickly things can shift, especially during the pandemic, and I think the ability to embrace change and be flexible will be more important than ever. Fashion will continue to intersect with technology in new and unexpected ways, and staying open to those changes will be key.
What are the key elements of your personal style?
Comfort and confidence are the cornerstones of my style. I believe
in dressing in a way that makes me feel good while also reflecting my personality and mood. I love to experiment by mixing different styles and combining unexpected pieces, but the most important thing is
to listen to myself and how I’m feeling each day. Fashion is a form of self-expression, and every day is an opportunity to showcase a different facet of who I am. Whether I’m going for something bold or something simple, it’s about staying true to myself and feeling empowered by what I’m wearing.
What is the best way for our readers to follow you on social media?
Sofía Calzetti: They can follow me on my main Instagram @soficalzetti.
